New heat pump water heater option? – GreenBuildingAdvisor

I haven’t seen a new offering since I built my home 8 years ago, but today I noticed that Arctic Heat Pumps, who have been around with air-to-water space heating for a while, now list a line of domestic hot water heaters.  Does anyone know if this is a legitimately new option, or just a private labelling of an existing brand? I took a quick look at images of the three major brands and none look very close to the Arctic pictures.

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