Convincing clients to care about building science & efficiency? – GreenBuildingAdvisor

Does anyone have recommendations for how builders can educate & convince clients to care more about building science and energy efficiency? Our clients want nice houses, but it’s been difficult to get buy in from them on things like good exterior insulation or willingness to adjust the shape of the house.

I think part of our challenge is that we’re located in Indiana where energy codes are pretty lax so there are very few houses being constructed with good building science & efficiency details. 

It would be great if there was a compelling brochure or video that would help clients get invested in these details.